Capital Area United Way, BASF, and Habitat for Humanity Support Veterans and First Responders

Capital Area United Way and BASF partner with Habitat for Humanity to support local veterans and first responders impacted by flood

BATON ROUGE, LA (November 10, 2016) - Capital Area United Way is proud to announce a collaboration with BASF and Habitat for Humanity of Greater Baton Rouge to rebuild a local veteran’s home that experienced severe damage during the August flood. BASF is underwriting the cost of the materials and will also provide volunteers to assist with labor. In addition to the home rebuild project, BASF will distribute $10,000 dollars worth of gift cards to local veterans, active military and other first responders through the Louisiana National Guard to help with their rebuilding efforts in honor of Veteran’s Day.

“Hearing the heroic stories of local veterans and first responders rescuing people as their own homes were flooding is heartbreaking,” said Tom Yura, BASF Senior Vice President and General Manager. “As a company that strongly supports veterans, BASF is committed to supporting these heroes who need help getting back on their feet.”

More than 50 BASF employees who are part of the company’s newly launched Veterans Employee Resource Group are expected to volunteer for the rebuild project scheduled for January.

“United Way is proud to partner with BASF and Habitat for Humanity to make an impact in the community, specifically in the life of a veteran,” said George Bell, President/CEO of Capital Area United Way. “United Way, BASF and Habitat for Humanity share the common denominator to improve lives to those in our local community, and working together we can achieve much more. We appreciate BASF providing the support over the years that allow us to support our veterans.”

“We are honored to be partnering with BASF and CAUW to help a local veteran and their family rebuild,” said Lynn Clark, Executive Director of Habitat for Humanity of Greater Baton Rouge. “With so many people in South Louisiana struggling right now, including many of our veterans, it is important that we work together to help our community recover from this disaster. Habitat has set an ambitious goal of rebuilding 100 flooded homes in 2017. To help us in these efforts, go to”

CAUW is focusing investments to support long-term recovery efforts, which includes rebuilding and mental health services. For more information about Capital Area United Way and Flood Recovery visit

Capital Area United Way

Capital Area United Way works to create a community where everyone is empowered to achieve their full potential. CAUW is leading a movement to focus donated resources on programs that have significant impact within our communities; to move the needle by addressing our greatest needs. We are creating a pattern of real change by putting people in a position to achieve their full potential. Our efforts focus on impacting our communities in the areas of: education, income stability, health, basic needs, and community level strategies. To see the impact and learn how you can be the one, please visit